From a StarKist statement posted on StopBeck.com, accessed February 8:
Our television media purchases are dictated by our marketing plan and are chosen based on time of day, such as early morning (6:00 – 10:00 a.m.) or primetime (8:00 to 11:00 p.m.); channel (ABC, Lifetime, ESPN, etc.) and audience demographics.
We do not dictate what program is on when our commercial airs. But we do frequently evaluate our media purchases to ensure that the programs we choose match our brand’s target demographics and overall advertising plan. In doing so, we have chosen to not air our commercial during Glenn Beck’s program going forward given a number of alternatives that meet our advertising plan’s criteria.
Thanks again for your inquiry.
StarKist Consumer Affairs
consumeraffairs@starkist.com
StarKist reportedly 102nd sponsor to drop Beck
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